"Physics is a law, everything else is a recommendation." - Elon Musk

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​At our retreat this summer, I laid down a challenge.
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Five teams of three had two hours to build and launch a business from start to finish — including:
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• Coming up with the idea
• Designing the offer
• Writing the copy
• Building & publishing the site
• Recording the VSL
• Launching ads, content & marketing
• Taking sales calls

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​And, if possible, generating sales.
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All in two hours.
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Then I put up a $1000 cash prize for the team who got furthest, and who I judged most likely to hit 7 figures within 12 months.
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At first, it sounded insane.
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​(doesn’t launching a business take, like, months?)​
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But I had a point to prove.
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So we broke into teams, laid the cash on the table, set the timer, and hit go.
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​Two hours later, every single team had a business fully online, and two teams actually generated sales.​
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Were the businesses perfect?
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No, but they were surprisingly solid.
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The offers were strong, the copy was good, the pages looked clean, and most importantly:
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​They were live.​
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They had real momentum, which is the one thing 99% of businesses don’t have, because most founders spend months thinking and consuming instead of creating and doing.
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The point I wanted to prove is this:
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​You can go way, way faster than you think you can. ​
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And, if you actually looked under the hood of the most successful businesses today…
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You would not find a rare intelligence or a genius idea.
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You would find a founder who is just way more fxcking aggressive than you’re allowing yourself to be.
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- T
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​P.S. This just went live:
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​How To Save Your Brain From AI​
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"The right decision is the wrong decision if it is made too late." - Lee Iacocca