“To achieve great things two ingredients are needed. A plan, and not enough time.” - Leonard Bernstein

Last April, one of my best friends partnered in an e-com company.

At the time, they were doing around 45k per month.

Today, a little less than 12 months later, they’re doing over 100k per day.

That’s 3M per month:

A 66x increase since he joined the company.

Most founders think they’d love that type of growth, until they realize what it requires…

…Which is a relentless, savage, blinding speed of execution.

It means sprinting a marathon without ever slowing down — because the moment you do, the momentum of that growth is behind you and then on top of you and then crushing you.

Case in point:

A little while back, my friend realized they’d accidentally printed a ChatGPT prompt onto 1000s of product labels that were about to be shipped.

Panicked, he showed his business partner, who said:

“Who cares? No one’s even going to read it.”

So they shipped them anyway, and not one customer reached out to complain.

If he’d delayed the shipment to re-print and re-package them, they would have been 1000s of orders behind — and when you’re pulling in nearly 1000 orders per day, the weight of that backlog can suffocate the business.

Of course, you don’t need to be hitting 3M a month to do away with perfectionism and start moving fast.

But one thing is for certain:

You’ll never get there if you don’t.

Each new level of business requires new levels of speed, which means your business will shrink or grow according to the speed of your execution.

Meanwhile, most founders are busy obsessing over small shit that doesn’t matter, while slowing down the big shit that really matters.

Like the end of this email.

I’ve spent the past ten minutes trying to find the perfect punchline to end it on, which is a ridiculous waste of time so I think I’ll just —

- T

P.S. If you want a permanent solution to the perfectionism, overthinking, and indecisiveness that are slowing down your growth, check this out.​

“Ideas are not worth anything. The ability to execute them is worth millions.” - Felix Dennis